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Can I recover from an objection?

An investor who raised one objection went on to offer 16% of the time; one who raised none, 61%.

Share of investors who made an offer, by objections raised

Sample of 1,121 investor–pitch pairseach investor in each pitch

Correlation, not cause.

An objection is a firm problem an investor states, not a question. The chart follows each investor in each pitch: 1121 pairs. Of the 709 times an investor raised no objection, 61% ended with that investor making an offer.

One objection changes the picture. After a single objection only 16% went on to offer, after two 18%, and after three or more 11%. Across all 412 investors who objected at least once, 16% still offered.

This is a correlation, not a cause: an objection often states the reason the investor will not invest. So answer it directly and briefly, then turn to the investors who have not objected. They are where your deal is most likely to come from.

What was said

Ahmed El Sewedy

Objection

If you valued the company at 3 million EGP, and you want someone to put in 6 million EGP for 15%, then there's something wrong with the maths.

Buata (بواطا) · S1 E3 · 7:52 · Paraphrased

Hend Sabry

Objection

I feel the B2B strategy in the bedding industry is completely different from B2C, and I haven't understood whether you want to focus on one or both.

Plume (Plume) · S5 E17 · 17:53 · Paraphrased

Ahmed El Sewedy

Objection

Scale is crucial in this business; if you're only selling 2 million or 4 million EGP today, you won't be able to buy raw materials at a good price.

Carpetivity (Carpetivity) · S3 E2 · 18:07 · Paraphrased