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They loved it. Why did they go out?

112 times an investor liked a pitch and still went out: over competition (13), valuation (12), or no clear reason (58).

Why investors who liked the pitch still went out

Sample of 112 investor–pitch pairsinvestors who liked the pitch and went out

Praise is not a promise. In 112 cases, an investor clearly liked the pitch and still went out (said no to investing). Abbas did it 25 times and Sallam 21.

Most of them gave no clear reason, or a general one (58). Where a reason was given, competition (13) and valuation (12) came first. Some said the business did not fit them, or that they owned a similar company.

Kind words do not mean an offer is coming. When an investor praises you, ask what would make them invest.

What was said

Abdullah Sallam

Went out

I'll be more useful to you as a customer than as an investor. I love what you do, but unfortunately I'm out.

Ami's Bakery (Ami's Bakery) · S5 E13 · 11:58 · Paraphrased

Mohamed Farouk

Went out

I have to say I'm out because I'm a shareholder in a company similar to yours.

Coq Squad (Coq Squad) · S5 E2 · 7:15 · Paraphrased

Ayman Abbas

Went out

Shaimaa, I'm out, sorry, but I'll help you in the next stage.

Mazraet w Estekhlas Som El Akareb (مزرعة واستخلاص سم العقارب) · S1 E2 · 9:14 · Paraphrased