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Era Care (إيرا كير)

Season 2 · Episode 15 · pitch 1 of 3

Era Care manufactures and sells affordable, multi-functional cosmeceutical skincare and haircare products with high active ingredient concentrations. Based in Sohag, the company operates its own…

  1. Ask · EGP
    9Mfor 20%
  2. Best offer · EGP
    28.6Mvaluation
  3. Closed · EGP
    10Mfor 35%

2 offers · 1 joint · 3 revisions

The deal terms were not fully stated on air, so we can’t work out a valuation.

The pitch, minute by minute

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38:54 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 10M EGP for 35% with Ayman Abbas (other); asked 9M for 20%.

  • The founder gave 1.8× the equity they asked for (20% → 35%).

  • 5 investors made 2 offers (1 joint) and 3 revisions. The highest valuation offered was 28.57M.

  • The founder countered 2 times.

  • The ask came 1:25 into the pitch, in the opening.

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78 investor events, all 78 matched to what was said · 33 answers graded · 28 figures

Aired in season 2 (2023), episode 15 · We don’t host video; timestamps onlyHow the data is built

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