Season 2 · Episode 17 · pitch 3 of 3
Zero Sugar by Ketonista produces sugar-free, gluten-free, and keto-friendly food products such as almond-flour bread, pastries, seasonal sweets, and high-protein ice cream. It sells to…
4 offers · 5 revisions
Implied valuation: the ask implied EGP 40M; the deal closed at EGP 20.8M, 48% below it. The founder gave away 4.8× the equity they asked for.
33:46 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 10M EGP for 48% with Ahmed Tarek Khalil + Mohamed Farouk: a 20.83M valuation, 48% below the 40M asked.
The founder gave 4.8× the equity they asked for (10% → 48%).
4 investors made 4 offers and 5 revisions. The highest valuation offered was 22.22M. The founder did not take it.
The founder countered 2 times; the final valuation is 108% above the closing investor's first offer.
The ask came 19:56 into the pitch, after the opening.
Food & beverage, Growing · 30 pitches
S1 E3 · Food & beverage
Buata is a bakery and sweets shop offering sharing boxes of assorted international pastries and desserts such as brownies, blondies, mini cakes, and French pastry. It sells directly to consumers…
Asked EGP 6M for 15%
S2 E10 · Food & beverage
L'Oriental is an experiential events catering company in Egypt that provides artistically presented finger food buffets, pass-arounds, non-alcoholic mixology bars, and live stations. It serves…
Asked EGP 4M for 10%
S3 E13 · Food & beverage
Lakanto Egypt develops and sells zero-sugar monk fruit sweetener, chocolate, and chocolate spread to consumers in Egypt and exports to Gulf markets, while also supplying monk fruit concentrate to…
Asked EGP 4M for 10%
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