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Masafa (مسافة)

Season 2 · Episode 19 · pitch 3 of 3

Masafa is an online B2B auction marketplace that connects construction companies and factories in Egypt with verified traders to sell scrap and surplus inventory via website listings and WhatsApp…

  1. Ask · EGP
    5Mfor 20%
  2. Best offer · EGP
    10Mvaluation
  3. Closed · EGP
    5Mfor 50%

5 offers · 3 joint · 6 revisions

Implied valuation: the ask implied EGP 25M; the deal closed at EGP 10M, 60% below it. The founder gave away 2.5× the equity they asked for.

The pitch, minute by minute

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32:07 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 5M EGP for 50% with Ayman Abbas + Ahmed Tarek Khalil + Mohamed Farouk + Ahmed El Sewedy + Mohamed Ismail Mansour: a 10M valuation, 60% below the 25M asked.

  • The founder gave 2.5× the equity they asked for (20% → 50%).

  • 5 investors made 5 offers (3 joint) and 6 revisions. The highest valuation offered was 10M. The founder took it.

  • The founder countered 4 times; the final valuation equals the closing investor's first offer.

  • The ask came 0:04 into the pitch, in the opening.

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69 investor events, all 69 matched to what was said · 25 answers graded · 26 figures

Aired in season 2 (2023), episode 19 · We don’t host video; timestamps onlyHow the data is built

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