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Yaya (يايا)

Season 2 · Episode 20 · pitch 4 of 4

Yaya is a specialized milkshake brand with branches in London and New Cairo, Egypt, allowing customers to create custom milkshakes from various chocolate and candy ingredients. It sells directly to…

  1. Ask · EGP
    10Mfor 10%
  2. Best offer · EGP
    40Mvaluation
  3. Closed · EGP
    10Mfor 25%

2 offers · 1 joint · 4 revisions

The deal terms were not fully stated on air, so we can’t work out a valuation.

The pitch, minute by minute

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35:04 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 10M EGP for 25% with Ahmed Tarek Khalil + Ayman Abbas + Mohamed Ismail Mansour (other); asked 10M for 10%.

  • The founder gave 2.5× the equity they asked for (10% → 25%).

  • 3 investors made 2 offers (1 joint) and 4 revisions. The highest valuation offered was 40M.

  • The founder countered 1 time.

  • The ask came 16:56 into the pitch, after the opening.

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56 investor events, all 56 matched to what was said · 26 answers graded · 16 figures

Aired in season 2 (2023), episode 20 · We don’t host video; timestamps onlyHow the data is built

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