Season 2 · Episode 5 · pitch 3 of 3
Dr. Joy produces sugar-free, additive-free, anti-cavity healthy snacks made from natural fruit—such as fruit rolls, dark chocolate and date energy balls, date seed coffee, tomato powder, and planned…
2 offers · 2 joint
Implied valuation: the ask implied EGP 14M; the deal closed at EGP 7.84M, 44% below it. The founder gave away 2× the equity they asked for.
22:03 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 4M EGP for 51% with Ahmed Tarek Khalil + Mohamed Farouk + Mohamed Ismail Mansour: a 7.84M valuation, 44% below the 14M asked.
The founder gave 2.0× the equity they asked for (25% → 51%).
3 investors made 2 offers (2 joint) and 0 revisions. The highest valuation offered was 7.84M. The founder took it.
The founder countered 4 times; the final valuation is 18% above the closing investor's first offer.
The ask came 0:08 into the pitch, in the opening.
Food & beverage, Early sales · 9 pitches
S5 E5 · Food & beverage
Pure Butters manufactures and sells low-fat, high-protein powdered peanut butter and powdered tahini in Egypt, selling directly to health-conscious consumers through its website and social media.
Asked EGP 2.5M for 20%
S5 E3 · Food & beverage
Mystery Bag is a mobile app marketplace that connects restaurants, bakeries, and food brands with consumers to sell surplus and end-of-day food at half price for customer pickup, taking a 10%…
Asked EGP 1M for 10%
S5 E9 · Food & beverage
Kick produces individually wrapped healthy protein snacks, such as peanut butter protein cups, sold through retail points of sale to children, office workers, and health-conscious consumers.
Asked EGP 600K for 10%
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