Season 3 · Episode 1 · pitch 3 of 3
Curlit develops and sells proprietary, Ministry of Health-registered haircare products such as leave-ins and gels specifically formulated for curly and wavy hair. It sells through its website, online…
4 offers · 6 revisions
Implied valuation: the ask implied EGP 10M; the deal closed at EGP 10M, 0% below it. The founder gave away 2.5× the equity they asked for.
25:04 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 5M EGP for 50% with Dina Ghabbour + Mohamed Farouk: a 10M valuation, 0% below the 10M asked.
The founder gave 2.5× the equity they asked for (20% → 50%).
4 investors made 4 offers and 6 revisions. The highest valuation offered was 10M. The founder took it.
The founder countered 1 time; the final valuation is 100% above the closing investor's first offer.
The ask came 3:45 into the pitch, in the opening.
Beauty & personal care, Early sales · 5 pitches
S5 E10 · Beauty & personal care
Kamli Beauty develops and sells natural skincare and body care products inspired by traditional Sudanese beauty rituals, such as Sudanese dilka body scrub and baobab oil body butter. Based in Egypt…
Asked EGP 1.2M for 10%
S5 E8 · Beauty & personal care
A family-run natural skincare brand that formulates and produces cold-process soaps made with high-quality oils and herbs tailored to seven different skin types and eczema. It sells online and…
Asked EGP 1M for 20%
S3 E6 · Beauty & personal care
An Egyptian local brand producing and selling perfumes, fragrance oils, shower gels, body mists, and body lotions. It markets through viral storytelling on TikTok and social media and sells via its…
Asked EGP 5M for 10%
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