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CLEO Foods

Season 3 · Episode 16 · pitch 2 of 3

CLEO Foods manufactures gluten-free puffed rice cakes and corn cakes in plain and Egyptian-inspired flavors as healthy snacks and bread alternatives. The company sells its own brand through…

  1. Ask · EGP
    5Mfor 10%
  2. Best offer · EGP
    20Mvaluation
  3. Outcome
    No deal4 of 5 went out

1 offer

The ask implies a valuation of EGP 50M. One offer valued the company at EGP 20M; the founder turned it down.

The pitch, minute by minute

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24:31 · 5 investors · tap a marker to see the quote

Key takeaways

  • No deal: 4 of 5 investors went out; the founder refused 1 offer.

  • 1 investor made 1 offer and 0 revisions. The highest valuation offered was 19.96M.

  • The founder countered 1 time.

  • The ask came 0:06 into the pitch, in the opening.

  • The opening covered, in order: ask, product solution, problem, competition; no sales or customer numbers in the opening.

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75 investor events, all 75 matched to what was said · 33 answers graded · 18 figures

Aired in season 3 (2024), episode 16 · We don’t host video; timestamps onlyHow the data is built

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