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Zonta

Season 3 · Episode 18 · pitch 1 of 3

Zonta is an Egyptian footwear brand that designs and manufactures locally made sneakers featuring embroidered Arabic calligraphy to celebrate Arab identity. It sells to young consumers in Egypt and…

  1. Ask · EGP
    5Mfor 10%
  2. Best offer · EGP
    33.3Mvaluation
  3. Closed · EGP
    5Mfor 15%

5 offers · 2 joint · 3 revisions

Implied valuation: the ask implied EGP 50M; the deal closed at EGP 33.3M, 33% below it. The founder gave away 1.5× the equity they asked for.

The pitch, minute by minute

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29:19 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 5M EGP for 15% with Abdullah Sallam + Noor Sweid + Ahmed El Sewedy: a 33.33M valuation, 33% below the 50M asked.

  • The founder gave 1.5× the equity they asked for (10% → 15%).

  • 5 investors made 5 offers (2 joint) and 3 revisions. The highest valuation offered was 33.33M. The founder took it.

  • The founder countered 1 time; the final valuation is 100% above the closing investor's first offer.

  • The ask came 1:39 into the pitch, in the opening.

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  • Haxl (هاكسل)

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    Asked EGP 4M for 10%

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  • Sphinx Safety manufactures 100% Egyptian safety footwear compliant with European standards (ISO 20345) using dual-density direct injection technology and natural leather. It sells directly to…

    Asked EGP 10M for 25%

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    Ayman Abbas, Ahmed Tarek Khalilin the deal

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48 investor events, all 48 matched to what was said · 15 answers graded · 23 figures

Aired in season 3 (2024), episode 18 · We don’t host video; timestamps onlyHow the data is built

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