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Mini Melts

Season 3 · Episode 5 · pitch 1 of 3

The company locally manufactures and sells Mini Melts beaded ice cream under an international manufacturing license through its own retail branches, and also produces its own Egyptian brand 'Melts'…

  1. Ask · EGP
    30Mfor 20%
  2. Best offer · EGP
    100Mvaluation
  3. Closed · EGP
    35Mfor 35%

4 offers · 4 revisions

Implied valuation: the ask implied EGP 150M; the deal closed at EGP 100M, 33% below it. The founder gave away 1.8× the equity they asked for.

The pitch, minute by minute

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31:19 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 35M EGP for 35% with Ahmed El Sewedy + Mohamed Farouk + Ahmed Tarek Khalil: a 100M valuation, 33% below the 150M asked.

  • The founder gave 1.8× the equity they asked for (20% → 35%).

  • 4 investors made 4 offers and 4 revisions. The highest valuation offered was 100M. The founder took it.

  • The founder countered 2 times; the final valuation is 33% above the closing investor's first offer.

  • The ask came 0:31 into the pitch, in the opening.

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74 investor events, all 74 matched to what was said · 36 answers graded · 27 figures

Aired in season 3 (2024), episode 5 · We don’t host video; timestamps onlyHow the data is built

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