Season 3 · Episode 6 · pitch 2 of 3
Target Egypt manufactures anti-shoplifting security systems, including gates, hard tags, soft labels, and deactivators, as well as introducing RFID technology. The company sells primarily B2B to…
2 offers · 1 joint · 1 revision
Implied valuation: the ask implied EGP 28.3M; the deal closed at EGP 17M, 40% below it. The founder gave away 1.7× the equity they asked for.
17:29 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 8.5M EGP for 50% with Mohamed Farouk + Ayman Abbas: a 17M valuation, 40% below the 28.33M asked.
The founder gave 1.7× the equity they asked for (30% → 50%).
2 investors made 2 offers (1 joint) and 1 revision. The highest valuation offered was 17M. The founder took it.
The ask came 1:06 into the pitch, in the opening.
The opening covered, in order: ask, team, product solution, personal story, problem, market size, traction numbers, vision.
Hardware & robotics, Established · 3 pitches
S5 E10 · Hardware & robotics
ESAC Automation provides industrial automation, PLC system integration, hardware and software upgrades, and custom AI solutions to factories in Egypt and 15 other countries to modernize production…
Asked EGP 40M for 10%
S2 E11 · Hardware & robotics
Interact produces and sells Tekked, a hardware device and pen that converts any standard TV screen, projector, or whiteboard into an interactive touch surface, alongside an online marketplace for…
Ask not stated
S1 E8 · Hardware & robotics
EFICA manufactures and operates Wi-Fi and remote-controlled robots designed to clean solar panels on ground stations and solar street light poles. It sells the robots directly to customers and also…
Asked EGP 4.5M for 10%
Face the same panel before you face a real one.
Farouk, Abbas and Sallam appear as AI personas, not the real investors. We fill in the details from this pitch, and you get 1 free demo session after you sign in.