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Home & lifestyle

30 pitches · deal rate 77%

Benchmarks

Deal rate · Home & lifestyle

77%

up+9 percentage points compared with all pitches (68%)

Sample of 30 pitches

Median implied valuation

EGP 20M

Sample of 30 pitches with an ask

Median valuation cut

40%

Sample of 21 deals with a valuation

Median equity asked

15%

Sample of 30 pitches with an ask

Medians (the middle value) across Home & lifestyle pitches. Amounts are in EGP as said on air, not adjusted for inflation.

What investors worry about here

Concerns and objections raised in Home & lifestyle pitches.

Sample of 30 pitches

Who invests here

Deals each investor closed in Home & lifestyle, out of the pitches they saw.

Inside Home & lifestyle

Pitches and deals by sub-industry.

Home & lifestyle pitches

All 30
  • Plume

    S5 E17 · Home & lifestyle

    Plume produces and sells hotel-grade bedding products—including feather-filled pillows, duvets, mattresses, and bedsheets—through a network of six local partner factories. It sells both B2B to hotels…

    Asked EGP 2M for 10%

    DealEGP 3M for 30%

    Ahmed Tarek Khalil, Mohamed Faroukin the deal

  • Chug up

    S5 E17 · Home & lifestyle

    Chug Up sells specially designed reusable water bottles and scent pods that give pure water the perception of flavor and aroma through smell alone. It targets health-conscious consumers and students…

    Asked EGP 1.5M for 10%

    DealEGP 1.5M for 20%

    Ahmed Tarek Khalil, Abdullah Sallamin the deal

  • Pencil Lite

    S5 E16 · Home & lifestyle

    Pencil Lite designs and manufactures modern decorative lighting fixtures in-house at its factories in Beni Suef, Egypt, using local components and CNC/laser machinery. It sells mainly…

    Asked EGP 2M for 10%

    DealEGP 4M for 20%

    Ahmed Tarek Khalil, Mohamed Faroukin the deal

  • BoHome (بو هوم)

    S5 E15 · Home & lifestyle

    BoHome designs and sells locally outsourced indoor and outdoor furniture and home decor accessories, such as fiberglass Teddy Tables, bamboo and wooden chairs, pottery, vases, mugs, and lamps. The…

    Asked EGP 1M for 5%

    No deal

    All 4 went out

  • NNO

    S5 E12 · Home & lifestyle

    NNO designs and produces handmade Egyptian home decor pieces—such as hand-painted pottery, glass, concrete, and alabaster items—and provides interior styling and curation services. It sells both to…

    Asked EGP 2M for 25%

    DealEGP 2M for 25%

    Noor Sweidin the deal

  • Beit El Saad designs and manufactures handmade and semi-automated Egyptian chandeliers using recycled and blown glass, employing women working from home and selling online, through its showroom, and…

    Asked EGP 6M for 25%

    DealEGP 6M for 40%

    Mohamed Farouk, Ahmed Tarek Khalil, Ayman Abbasin the deal

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