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Pencil Lite

Season 5 · Episode 16 · pitch 1 of 3

Pencil Lite designs and manufactures modern decorative lighting fixtures in-house at its factories in Beni Suef, Egypt, using local components and CNC/laser machinery. It sells mainly…

  1. Ask · EGP
    2Mfor 10%
  2. Best offer · EGP
    20Mvaluation
  3. Closed · EGP
    4Mfor 20%

3 offers · 2 joint · 3 revisions

Implied valuation: the ask implied EGP 20M; the deal closed at EGP 20M, 0% below it. The founder gave away 2× the equity they asked for.

The pitch, minute by minute

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24:46 · 4 investors · tap a marker to see the quote

Key takeaways

  • Closed 4M EGP for 20% with Mohamed Farouk + Ahmed Tarek Khalil: a 20M valuation, 0% below the 20M asked.

  • The founder gave 2.0× the equity they asked for (10% → 20%).

  • 4 investors made 4 offers (2 joint) and 3 revisions. The highest valuation offered was 20M. The founder took it.

  • The founder countered 1 time.

  • The ask came 1:19 into the pitch, in the opening.

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42 investor events, all 42 matched to what was said · 25 answers graded · 21 figures

Aired in season 5 (2026), episode 16 · We don’t host video; timestamps onlyHow the data is built

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