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Demat

Season 5 · Episode 10 · pitch 1 of 3

An Egyptian home-decor brand that produces customized, culturally themed and seasonal doormats and rugs made from natural coconut fibers (with plans to localize production using Egyptian banana…

  1. Ask · EGP
    2.5Mfor 10%
  2. Best offer · EGP
    8.33Mvaluation
  3. Closed · EGP
    2.5Mfor 20%

2 offers · 1 revision

Implied valuation: the ask implied EGP 25M; the deal closed at EGP 12.5M, 50% below it. The founder gave away 2× the equity they asked for.

The pitch, minute by minute

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24:57 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 2.5M EGP for 20% with Ayman Abbas + Mohamed Farouk: a 12.5M valuation, 50% below the 25M asked.

  • The founder gave 2.0× the equity they asked for (10% → 20%).

  • 2 investors made 2 offers and 1 revision. The highest valuation offered was 8.33M. The founder took it.

  • The founder countered 3 times; the final valuation is 50% above the closing investor's first offer.

  • The ask came 0:06 into the pitch, in the opening.

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  • Tacton

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    Tacton designs and manufactures solid wood and recycled railway sleeper furniture, wooden sinks and bathtubs, and home accessories, while also providing interior and architectural design services to…

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    All 5 went out

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56 investor events, all 56 matched to what was said · 21 answers graded · 22 figures

Aired in season 5 (2026), episode 10 · We don’t host video; timestamps onlyHow the data is built

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