What is the first question?

Once the opening ends, the first question is usually about the product. In 62 of 245 pitches (25%) investors opened with how good the product is, how it works or what makes it different. Revenue came first in 26 pitches and operations in 24.

Look at the first three questions and the product still leads: it came up 143 times, operations 108 and revenue 94. Each pitch counts once in the chart, under the topic of its first question.

Prepare a short, confident answer on what the product is, how it is made and why a customer chooses it. Then have your sales figure and your production set-up ready, because they come next.