Season 2 · Episode 1 · pitch 2 of 3
Crazy Tuna is an Egyptian online platform and seafood brand that processes and sells local Red Sea and Mediterranean tuna cuts (such as steaks, burgers, fajitas, smoked tuna, and saku sashimi) as…
3 offers · 1 joint · 1 revision
Implied valuation: the ask implied EGP 12.5M; the deal closed at EGP 6.25M, 50% below it. The founder gave away 2× the equity they asked for.
23:07 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 2.5M EGP for 40% with Ahmed El Sewedy + Mohamed Farouk: a 6.25M valuation, 50% below the 12.5M asked.
The founder gave 2.0× the equity they asked for (20% → 40%).
3 investors made 3 offers (1 joint) and 1 revision. The highest valuation offered was 6.25M. The founder took it.
The ask came 0:03 into the pitch, in the opening.
The opening covered, in order: ask, vision, personal story, product solution, problem, business model, traction numbers.
Food & beverage, Growing · 30 pitches
S5 E15 · Food & beverage
FruPops produces and sells natural frozen fruit snacks and chocolate-coated frozen fruit pops, distributed through its own kiosks and movable carts in Alexandria, Cairo, and the North Coast.
Asked EGP 3M for 25%
S2 E2 · Food & beverage
NOT FOODS produces locally manufactured 100% plant-based and healthy food products—such as vegan burgers, kofta, nuggets, pizza, cheese, and mayonnaise—through third-party factories in Borg El Arab,…
Asked EGP 4M for 30%
S5 E13 · Food & beverage
Ami's Bakery produces and sells cookies and giant stuffed cookie cakes designed for sharing and customizable for occasions. The brand sells online and through its own store across Egypt, with plans…
Asked EGP 2M for 15%
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