Season 5 · Episode 13 · pitch 2 of 4
Ami's Bakery produces and sells cookies and giant stuffed cookie cakes designed for sharing and customizable for occasions. The brand sells online and through its own store across Egypt, with plans…
3 offers · 1 revision
Implied valuation: the ask implied EGP 13.3M; the deal closed at EGP 10M, 25% below it. The founder gave away 1.3× the equity they asked for.
15:34 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 2M EGP for 20% with Mohamed Farouk: a 10M valuation, 25% below the 13.33M asked.
3 investors made 3 offers and 1 revision. The highest valuation offered was 10M. The founder took it.
The founder countered 1 time; the final valuation is 25% above the closing investor's first offer.
The ask came 0:18 into the pitch, in the opening.
The opening covered, in order: ask, product solution, demo, personal story, traction numbers, use of funds, vision.
Food & beverage, Growing · 30 pitches
S2 E2 · Food & beverage
NOT FOODS produces locally manufactured 100% plant-based and healthy food products—such as vegan burgers, kofta, nuggets, pizza, cheese, and mayonnaise—through third-party factories in Borg El Arab,…
Asked EGP 4M for 30%
S2 E1 · Food & beverage
Crazy Tuna is an Egyptian online platform and seafood brand that processes and sells local Red Sea and Mediterranean tuna cuts (such as steaks, burgers, fajitas, smoked tuna, and saku sashimi) as…
Asked EGP 2.5M for 20%
S5 E15 · Food & beverage
FruPops produces and sells natural frozen fruit snacks and chocolate-coated frozen fruit pops, distributed through its own kiosks and movable carts in Alexandria, Cairo, and the North Coast.
Asked EGP 3M for 25%
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