Season 2 · Episode 19 · pitch 1 of 3
The company designs, specifies, and distributes high-end upholstery and home fabrics for homes, hotels, and restaurants through its own retail branches in Egypt and exports orders abroad.
3 offers · 2 revisions
Implied valuation: the ask implied EGP 120M; the deal closed at EGP 40M, 67% below it. The founder gave away 3× the equity they asked for.
32:13 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 18M EGP for 45% with Mohamed Farouk: a 40M valuation, 67% below the 120M asked.
The founder gave 3.0× the equity they asked for (15% → 45%).
3 investors made 3 offers and 2 revisions. The highest valuation offered was 45M. The founder did not take it.
The founder countered 3 times; the final valuation is 13% above the closing investor's first offer.
The ask came 0:27 into the pitch, in the opening.
Fashion & apparel, Established · 5 pitches
S5 E18 · Fashion & apparel
Havana Sox is an Egyptian brand that designs and sells specialized 100% Egyptian cotton and bamboo socks—including diabetic silicone socks, yoga socks, athletic sweat-absorbing socks, AirTag kids'…
Asked EGP 5M for 10%
S3 E19 · Fashion & apparel
Upfuse is a sustainable fashion brand that recycles plastic bags, plastic bottles, tires, and denim waste into bags, clothing, and shoe soles in partnership with women in local recycling communities.…
Asked EGP 5M for 15%
S3 E9 · Fashion & apparel
Pavo is an Egyptian fashion brand that designs and sells practical, timeless bags, footwear, and clothing such as jeans. It manufactures locally through outsourced factories and sells primarily…
Asked EGP 3M for 10%
Face the same panel before you face a real one.
Farouk, El Sewedy and Khalil appear as AI personas, not the real investors. We fill in the details from this pitch, and you get 1 free demo session after you sign in.