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Havana Sox

Season 5 · Episode 18 · pitch 1 of 3

Havana Sox is an Egyptian brand that designs and sells specialized 100% Egyptian cotton and bamboo socks—including diabetic silicone socks, yoga socks, athletic sweat-absorbing socks, AirTag kids'…

  1. Ask · EGP
    5Mfor 10%
  2. Best offer · EGP
    20Mvaluation
  3. Closed · EGP
    5Mfor 25%

2 offers

Implied valuation: the ask implied EGP 50M; the deal closed at EGP 20M, 60% below it. The founder gave away 2.5× the equity they asked for.

The pitch, minute by minute

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18:12 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 5M EGP for 25% with Ayman Abbas: a 20M valuation, 60% below the 50M asked.

  • The founder gave 2.5× the equity they asked for (10% → 25%).

  • 2 investors made 2 offers and 0 revisions. The highest valuation offered was 20M. The founder took it.

  • The ask came 0:07 into the pitch, in the opening.

  • The opening covered, in order: team, ask, personal story, traction numbers, product solution, market size.

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    Asked EGP 5M for 15%

    DealEGP 5M for 15%

    Ayman Abbas, Noor Sweidin the deal

  • Pavo (بافو)

    S3 E9 · Fashion & apparel

    Pavo is an Egyptian fashion brand that designs and sells practical, timeless bags, footwear, and clothing such as jeans. It manufactures locally through outsourced factories and sells primarily…

    Asked EGP 3M for 10%

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    Dina Ghabbourin the deal

  • The company designs, specifies, and distributes high-end upholstery and home fabrics for homes, hotels, and restaurants through its own retail branches in Egypt and exports orders abroad.

    Asked EGP 18M for 15%

    DealEGP 18M for 45%

    Mohamed Faroukin the deal

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52 investor events, all 52 matched to what was said · 26 answers graded · 18 figures

Aired in season 5 (2026), episode 18 · We don’t host video; timestamps onlyHow the data is built

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