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Lilo Store

Season 2 · Episode 4 · pitch 2 of 3

Lilo Store designs, manufactures, and sells retro-inspired 1970s/80s and casual clothing and bags for young people and other age groups. It produces in family and external factories and sells through…

  1. Ask · EGP
    1.5Mfor 10%
  2. Best offer · EGP
    3Mvaluation
  3. Outcome
    No deal4 of 5 went out

2 offers · 1 joint

The ask implies a valuation of EGP 15M. There were 2 offers, and the best valued the company at EGP 3M; the founder turned them down.

The pitch, minute by minute

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19:17 · 5 investors · tap a marker to see the quote

Key takeaways

  • No deal: 4 of 5 investors went out; the founder refused 2 offers.

  • 2 investors made 2 offers (1 joint) and 0 revisions. The highest valuation offered was 3M.

  • The founder countered 1 time.

  • The ask came 0:15 into the pitch, in the opening.

  • The opening covered, in order: ask, product solution, personal story, vision, team, competition, traction numbers.

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Pitches like this

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Fashion & apparel, Growing · 17 pitches

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    An Egyptian apparel brand selling 100% cotton non-stretch jeans for women in 11 inclusive and plus sizes (from size 34 to 54), manufactured locally in Egypt and marketed through social media.

    Asked EGP 3M for 20%

    DealEGP 3M for 40%

    Ayman Abbas, Ahmed Tarek Khalilin the deal

  • Y Studios

    S4 E2 · Fashion & apparel

    Y Studios is an Egyptian fashion brand that sells affordable, simple, chic, logo-free wardrobe staples directly to consumers, promoting its products organically through TikTok and its website.

    Asked EGP 1.5M for 10%

    DealEGP 1.5M for 15%

    Ayman Abbas, Ahmed Tarek Khalilin the deal

  • El End (العند)

    S4 E1 · Fashion & apparel

    El End is an Egyptian activewear and sportswear brand manufacturing athletic apparel locally in Egypt and building a fitness and yoga community around its products, selling primarily online and…

    Asked EGP 2.5M for 15%

    DealEGP 2.5M for 20%

    Deal closed on air

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57 investor events, all 57 matched to what was said · 21 answers graded · 11 figures

Aired in season 2 (2023), episode 4 · We don’t host video; timestamps onlyHow the data is built

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