Season 4 · Episode 2 · pitch 4 of 4
Y Studios is an Egyptian fashion brand that sells affordable, simple, chic, logo-free wardrobe staples directly to consumers, promoting its products organically through TikTok and its website.
4 offers · 1 joint · 1 revision
Implied valuation: the ask implied EGP 15M; the deal closed at EGP 10M, 33% below it. The founder gave away 1.5× the equity they asked for.
20:19 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 1.5M EGP for 15% with New person 135 + Ayman Abbas + Ahmed Tarek Khalil: a 10M valuation, 33% below the 15M asked.
The founder gave 1.5× the equity they asked for (10% → 15%).
5 investors made 5 offers (1 joint) and 2 revisions. The highest valuation offered was 15M. The founder did not take it.
The founder countered 1 time; the final valuation is 33% below the closing investor's first offer.
The ask came 1:25 into the pitch, in the opening.
Fashion & apparel, Growing · 17 pitches
S2 E4 · Fashion & apparel
Lilo Store designs, manufactures, and sells retro-inspired 1970s/80s and casual clothing and bags for young people and other age groups. It produces in family and external factories and sells through…
Asked EGP 1.5M for 10%
S3 E10 · Fashion & apparel
An Egyptian apparel brand selling 100% cotton non-stretch jeans for women in 11 inclusive and plus sizes (from size 34 to 54), manufactured locally in Egypt and marketed through social media.
Asked EGP 3M for 20%
S4 E1 · Fashion & apparel
El End is an Egyptian activewear and sportswear brand manufacturing athletic apparel locally in Egypt and building a fitness and yoga community around its products, selling primarily online and…
Asked EGP 2.5M for 15%
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