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The Monster's Table

Season 3 · Episode 13 · pitch 2 of 3

The Monster's Table produces healthy, ready-to-eat frozen meals, snacks, and sauces for children aged 6 months and up that can be heated in under 5 minutes. It sells to mothers through its own…

  1. Ask · EGP
    3Mfor 15%
  2. Best offer · EGP
    10Mvaluation
  3. Closed · EGP
    3Mfor 30%

2 offers · 1 revision

Implied valuation: the ask implied EGP 20M; the deal closed at EGP 10M, 50% below it. The founder gave away 2× the equity they asked for.

The pitch, minute by minute

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16:19 · 4 investors · tap a marker to see the quote

Key takeaways

  • Closed 3M EGP for 30% with Abdullah Sallam: a 10M valuation, 50% below the 20M asked.

  • The founder gave 2.0× the equity they asked for (15% → 30%).

  • 2 investors made 2 offers and 1 revision. The highest valuation offered was 10M. The founder took it.

  • The founder countered 1 time; the final valuation equals the closing investor's first offer.

  • The ask came 3:19 into the pitch, in the opening.

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62 investor events, all 62 matched to what was said · 41 answers graded · 21 figures

Aired in season 3 (2024), episode 13 · We don’t host video; timestamps onlyHow the data is built

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