Season 3 · Episode 15 · pitch 2 of 3
Rufus is a gourmet fast-food restaurant chain in Egypt that serves burgers and chicken dishes made from scratch with premium ingredients and no preservatives, operating through physical branches and…
3 offers · 1 joint · 2 revisions
Implied valuation: the ask implied EGP 46.7M; the deal closed at EGP 28M, 40% below it. The founder gave away 1.7× the equity they asked for.
21:52 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 14M EGP for 50% with Ahmed Tarek Khalil + Mohamed Farouk + Abdullah Sallam: a 28M valuation, 40% below the 46.67M asked.
The founder gave 1.7× the equity they asked for (30% → 50%).
3 investors made 3 offers (1 joint) and 2 revisions. The highest valuation offered was 35M. The founder did not take it.
The founder countered 1 time; the final valuation is 20% below the closing investor's first offer.
The ask came 1:12 into the pitch, in the opening.
Food & beverage, Growing · 30 pitches
S2 E12 · Food & beverage
Dark Solutions is an Egyptian specialty coffee company that operates coffee shop branches selling coffee, bakery, pastries, sandwiches, and salads, and roasts its own packaged coffee in its factory…
Asked EGP 7.5M for 15%
S3 E16 · Food & beverage
CLEO Foods manufactures gluten-free puffed rice cakes and corn cakes in plain and Egyptian-inspired flavors as healthy snacks and bread alternatives. The company sells its own brand through…
Asked EGP 5M for 10%
S4 E1 · Food & beverage
Almaz is an Egyptian street food restaurant and catering concept based in El Gouna that serves authentic liver, sausage, and hawawshi sandwiches to younger generations and local visitors.
Asked EGP 5M for 10%
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