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Cognify

Season 3 · Episode 17 · pitch 2 of 4

Cognify provides online and offline educational support, therapy sessions, and talent development for children aged 4 to 14 with learning difficulties, autism, and ADHD, while also recruiting and…

  1. Ask · EGP
    1Mfor 20%
  2. Best offer · EGP
    4Mvaluation
  3. Closed · EGP
    2Mfor 50%

1 offer · 1 joint

Implied valuation: the ask implied EGP 5M; the deal closed at EGP 4M, 20% below it. The founder gave away 2.5× the equity they asked for.

The pitch, minute by minute

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20:53 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 2M EGP for 50% with Mohamed Farouk + Ahmed Tarek Khalil: a 4M valuation, 20% below the 5M asked.

  • The founder gave 2.5× the equity they asked for (20% → 50%).

  • 2 investors made 1 offer (1 joint) and 0 revisions. The highest valuation offered was 4M. The founder took it.

  • The founder countered 1 time; the final valuation equals the closing investor's first offer.

  • The ask came 15:20 into the pitch, after the opening.

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Pitches like this

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Education, Early sales · 7 pitches

  • Super Abla is an integrated Arabic language educational platform and program for children aged 3 to 6, linking language to culture, history, and geography. It trains school teachers, produces…

    Asked EGP 1.5M for 15%

    DealEGP 1.5M for 30%

    Ayman Abbas, Ahmed Tarek Khalilin the deal

  • Momken (ممكن)

    S2 E15 · Education

    Momken is an online training and job placement platform for women over 30 who have never worked or have been out of the workforce for two years or more. It offers e-learning courses, career tracks,…

    Asked EGP 2M for 20%

    DealEGP 2M for 25%

    Dina Ghabbour, Ayman Abbas, Mohamed Farouk, Hend Sabry, Ahmed Tarek Khalilin the deal

  • Think Tree

    S5 E9 · Education

    Think Tree is an online platform that teaches chess to children aged 6 to 18 (and some adults) through live group sessions with instructors and a structured 16-level curriculum designed to develop…

    Asked EGP 2M for 20%

    DealEGP 2M for 30%

    Mohamed Faroukin the deal

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Farouk, Khalil and Sallam appear as AI personas, not the real investors. We fill in the details from this pitch, and you get 1 free demo session after you sign in.

38 investor events, all 38 matched to what was said · 9 answers graded · 1 figure

Aired in season 3 (2024), episode 17 · We don’t host video; timestamps onlyHow the data is built

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