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Snuggles

Season 3 · Episode 17 · pitch 4 of 4

Snuggles manufactures and sells wearable baby sleeping bags in Egypt designed to keep infants and young children warm and safe from loose-blanket suffocation. The products are sold online and through…

  1. Ask · EGP
    1.8Mfor 15%
  2. Best offer · EGP
    7.2Mvaluation
  3. Closed · EGP
    1.8Mfor 25%

4 offers · 2 revisions

Implied valuation: the ask implied EGP 12M; the deal closed at EGP 7.2M, 40% below it. The founder gave away 1.7× the equity they asked for.

The pitch, minute by minute

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23:33 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 1.8M EGP for 25% with Ayman Abbas + Ahmed Tarek Khalil: a 7.2M valuation, 40% below the 12M asked.

  • The founder gave 1.7× the equity they asked for (15% → 25%).

  • 4 investors made 4 offers and 2 revisions. The highest valuation offered was 7.2M. The founder took it.

  • The ask came 1:46 into the pitch, in the opening.

  • The opening covered, in order: team, ask, problem, product solution, traction numbers, demo, vision.

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49 investor events, all 49 matched to what was said · 16 answers graded · 9 figures

Aired in season 3 (2024), episode 17 · We don’t host video; timestamps onlyHow the data is built

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