Season 3 · Episode 2 · pitch 1 of 3
Carpetivity manufactures thick, customizable children's room carpets in Egypt using local treated wool and recycled cotton yarns, selling directly to parents online and through a partner showroom.
3 offers · 1 joint · 1 revision
Implied valuation: the ask implied EGP 10M; the deal closed at EGP 5.71M, 43% below it. The founder gave away 1.8× the equity they asked for.
27:15 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 2M EGP for 35% with Dina Ghabbour + Mohamed Farouk: a 5.71M valuation, 43% below the 10M asked.
The founder gave 1.8× the equity they asked for (20% → 35%).
3 investors made 3 offers (1 joint) and 1 revision. The highest valuation offered was 7.84M. The founder did not take it.
The founder countered 2 times; the final valuation is 14% above the closing investor's first offer.
The ask came 1:06 into the pitch, in the opening.
Home & lifestyle, Early sales · 6 pitches
S1 E3 · Home & lifestyle
Grif manufactures and sells locally produced cast iron cookware (pots and pans) in Egypt as a healthy, durable, and affordable alternative to imported cast iron and non-stick cookware.
Asked EGP 900K for 10%
S5 E17 · Home & lifestyle
Chug Up sells specially designed reusable water bottles and scent pods that give pure water the perception of flavor and aroma through smell alone. It targets health-conscious consumers and students…
Asked EGP 1.5M for 10%
S2 E7 · Home & lifestyle
Wrinkle produces eco-friendly, expandable furniture such as benches, beds, side tables, and acoustic panels made from Egyptian recycled paper. It sells online, through retail shops in Egypt and…
Asked EGP 1.2M for 25%
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