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Bask

Season 3 · Episode 20 · pitch 3 of 3

Bask is a dessert brand specializing in San Sebastian cheesecake, chocolate cake, and tiramisu made in a central kitchen. It sells directly to consumers through its own branches and online, as well…

  1. Ask · EGP
    3Mfor 10%
  2. Best offer · EGP
    12.5Mvaluation
  3. Closed · EGP
    3Mfor 25%

4 offers · 3 revisions

Implied valuation: the ask implied EGP 30M; the deal closed at EGP 12M, 60% below it. The founder gave away 2.5× the equity they asked for.

The pitch, minute by minute

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15:31 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 3M EGP for 25% with Mohamed Farouk + Abdullah Sallam + Noor Sweid: a 12M valuation, 60% below the 30M asked.

  • The founder gave 2.5× the equity they asked for (10% → 25%).

  • 4 investors made 4 offers and 3 revisions. The highest valuation offered was 12.5M. The founder did not take it.

  • The founder countered 1 time; the final valuation is 4% below the closing investor's first offer.

  • The ask came 1:39 into the pitch, in the opening.

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Pitches like this

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Food & beverage, Growing · 30 pitches

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    S2 E11 · Food & beverage

    Fattys produces and sells specialty donuts with diverse and Egyptian-inspired flavors directly to consumers in Egypt through online orders and organic social media content marketing.

    Asked EGP 3M for 10%

    DealEGP 3M for 20%

    Ayman Abbasin the deal

  • Ostrichland (أسترشلاند)

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    DealEGP 9M for 45%

    Ahmed Tarek Khalilin the deal

  • Buata (بواطا)

    S1 E3 · Food & beverage

    Buata is a bakery and sweets shop offering sharing boxes of assorted international pastries and desserts such as brownies, blondies, mini cakes, and French pastry. It sells directly to consumers…

    Asked EGP 6M for 15%

    No deal

    All 5 went out

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32 investor events, all 32 matched to what was said · 12 answers graded · 13 figures

Aired in season 3 (2024), episode 20 · We don’t host video; timestamps onlyHow the data is built

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