Season 4 · Episode 1 · pitch 3 of 4
El End is an Egyptian activewear and sportswear brand manufacturing athletic apparel locally in Egypt and building a fitness and yoga community around its products, selling primarily online and…
2 offers · 1 joint · 1 revision
Implied valuation: the ask implied EGP 16.7M; the deal closed at EGP 12.5M, 25% below it. The founder gave away 1.3× the equity they asked for.
24:26 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 2.5M EGP for 20% with New person 135: a 12.5M valuation, 25% below the 16.67M asked.
3 investors made 3 offers (1 joint) and 1 revision. The highest valuation offered was 12.5M. The founder took it.
The ask came 2:18 into the pitch, in the opening.
The opening covered, in order: demo, ask, team, product solution, traction numbers, vision, use of funds.
Demo: physical product.
Fashion & apparel, Growing · 17 pitches
S5 E19 · Fashion & apparel
Bucahome is an Egyptian homewear and loungewear brand selling comfortable, stylish pajamas suitable for receiving guests at home. It tests small-batch designs using AI product shoots and low-budget…
Asked EGP 3.5M for 20%
S2 E4 · Fashion & apparel
Lilo Store designs, manufactures, and sells retro-inspired 1970s/80s and casual clothing and bags for young people and other age groups. It produces in family and external factories and sells through…
Asked EGP 1.5M for 10%
S3 E10 · Fashion & apparel
An Egyptian apparel brand selling 100% cotton non-stretch jeans for women in 11 inclusive and plus sizes (from size 34 to 54), manufactured locally in Egypt and marketed through social media.
Asked EGP 3M for 20%
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