Season 4 · Episode 1 · pitch 2 of 4
Life Snacks manufactures around 240 snack, Belgian chocolate, frozen dough, and fresh bakery products in Egypt. It sells through supermarkets, online grocery platforms, and B2B channels to cafes,…
4 offers · 1 revision
Implied valuation: the ask implied EGP 200M; the deal closed at EGP 100M, 50% below it. The founder gave away 2.7× the equity they asked for.
25:05 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 40M EGP for 40% with Ahmed El Sewedy: a 100M valuation, 50% below the 200M asked.
The founder gave 2.7× the equity they asked for (15% → 40%).
5 investors made 5 offers (1 joint) and 2 revisions. The highest valuation offered was 200M. The founder did not take it.
The ask came 22:24 into the pitch, after the opening.
The opening covered, in order: product solution, ask, team, problem, personal story, traction numbers.
Food & beverage, Established · 5 pitches
S2 E18 · Food & beverage
Gelato on Wheels produces and sells gelato and natural stuffed popsicles in Egypt through ice cream trucks, carts across more than 50 locations, home delivery, and corporate events. The company…
Asked EGP 12M for 8%
S5 E12 · Food & beverage
NutriFits is a manufacturer of healthy foods, dietary supplements, and healthy snacks such as rice cakes, protein bars, and sugar-free jams and sauces. It sells its own brands through online…
Asked EGP 15M for 10%
S3 E3 · Food & beverage
Fit and Fresh is a healthy fast-food restaurant chain based in Mansoura offering over 150 calorie-counted items from various cuisines prepared in a central kitchen without preservatives. It serves…
Asked EGP 10M for 10%
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