Season 5 · Episode 12 · pitch 3 of 3
NutriFits is a manufacturer of healthy foods, dietary supplements, and healthy snacks such as rice cakes, protein bars, and sugar-free jams and sauces. It sells its own brands through online…
2 offers
Implied valuation: the ask implied EGP 150M; the deal closed at EGP 100M, 33% below it. The founder gave away 4× the equity they asked for.
22:56 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 40M EGP for 40% with Ahmed Tarek Khalil: a 100M valuation, 33% below the 150M asked.
The founder gave 4.0× the equity they asked for (10% → 40%).
2 investors made 2 offers and 0 revisions. The highest valuation offered was 100M. The founder took it.
The founder countered 2 times; the final valuation equals the closing investor's first offer.
The ask came 0:15 into the pitch, in the opening.
Food & beverage, Established · 5 pitches
S2 E18 · Food & beverage
Gelato on Wheels produces and sells gelato and natural stuffed popsicles in Egypt through ice cream trucks, carts across more than 50 locations, home delivery, and corporate events. The company…
Asked EGP 12M for 8%
S4 E1 · Food & beverage
Life Snacks manufactures around 240 snack, Belgian chocolate, frozen dough, and fresh bakery products in Egypt. It sells through supermarkets, online grocery platforms, and B2B channels to cafes,…
Asked EGP 30M for 15%
S3 E3 · Food & beverage
Fit and Fresh is a healthy fast-food restaurant chain based in Mansoura offering over 150 calorie-counted items from various cuisines prepared in a central kitchen without preservatives. It serves…
Asked EGP 10M for 10%
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