Season 5 · Episode 13 · pitch 4 of 4
An oral care brand producing natural, fruit-extract flavored toothpastes enriched with vitamins B12 and B5 in measured pump dispensers, sold to consumers and hotels in Egypt, Saudi Arabia, and…
3 offers · 1 revision
Implied valuation: the ask implied EGP 50M; the deal closed at EGP 25M, 50% below it. The founder gave away 2× the equity they asked for.
19:51 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 5M EGP for 20% with Ayman Abbas: a 25M valuation, 50% below the 50M asked.
The founder gave 2.0× the equity they asked for (10% → 20%).
3 investors made 3 offers and 1 revision. The highest valuation offered was 33.33M. The founder did not take it.
The founder countered 1 time; the final valuation equals the closing investor's first offer.
The ask came 15:11 into the pitch, after the opening.
Beauty & personal care, Early sales · 5 pitches
S3 E6 · Beauty & personal care
An Egyptian local brand producing and selling perfumes, fragrance oils, shower gels, body mists, and body lotions. It markets through viral storytelling on TikTok and social media and sells via its…
Asked EGP 5M for 10%
S5 E10 · Beauty & personal care
Kamli Beauty develops and sells natural skincare and body care products inspired by traditional Sudanese beauty rituals, such as Sudanese dilka body scrub and baobab oil body butter. Based in Egypt…
Asked EGP 1.2M for 10%
S3 E1 · Beauty & personal care
Curlit develops and sells proprietary, Ministry of Health-registered haircare products such as leave-ins and gels specifically formulated for curly and wavy hair. It sells through its website, online…
Asked EGP 2M for 20%
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