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Chug up

Season 5 · Episode 17 · pitch 1 of 3

Chug Up sells specially designed reusable water bottles and scent pods that give pure water the perception of flavor and aroma through smell alone. It targets health-conscious consumers and students…

  1. Ask · EGP
    1.5Mfor 10%
  2. Best offer · EGP
    7.5Mvaluation
  3. Closed · EGP
    1.5Mfor 20%

1 offer · 1 joint

Implied valuation: the ask implied EGP 15M; the deal closed at EGP 7.5M, 50% below it. The founder gave away 2× the equity they asked for.

The pitch, minute by minute

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16:07 · 4 investors · tap a marker to see the quote

Key takeaways

  • Closed 1.5M EGP for 20% with Ahmed Tarek Khalil + Abdullah Sallam: a 7.5M valuation, 50% below the 15M asked.

  • The founder gave 2.0× the equity they asked for (10% → 20%).

  • 4 investors made 2 offers (1 joint) and 1 revision. The highest valuation offered was 7.5M. The founder took it.

  • The ask came 0:05 into the pitch, in the opening.

  • The opening covered, in order: ask, problem, market size, product solution, demo; no sales or customer numbers in the opening.

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39 investor events, all 39 matched to what was said · 21 answers graded · 7 figures

Aired in season 5 (2026), episode 17 · We don’t host video; timestamps onlyHow the data is built

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