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Kainona (كينونة)

Season 5 · Episode 5 · pitch 1 of 3

Kainona sells indoor plants and locally made ceramic and clay pots online to consumers in Cairo, preparing plants sourced from farmers in custom soil mixes and providing educational content and…

  1. Ask · EGP
    5Mfor 20%
  2. Best offer · EGP
    12.5Mvaluation
  3. Outcome
    No deal1 of 3 went out

1 offer

The ask implies a valuation of EGP 25M. One offer valued the company at EGP 12.5M; the founder turned it down.

The pitch, minute by minute

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27:07 · 3 investors · tap a marker to see the quote

Key takeaways

  • No deal: 1 of 5 investors went out; the founder refused 3 offers.

  • 3 investors made 3 offers (2 joint) and 0 revisions. The highest valuation offered was 12.5M.

  • The ask came 10:32 into the pitch, after the opening.

  • The opening covered, in order: personal story, problem, product solution, traction numbers, use of funds, vision.

  • Demo: samples given.

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27 investor events, all 27 matched to what was said · 19 answers graded · 19 figures

Aired in season 5 (2026), episode 5 · We don’t host video; timestamps onlyHow the data is built

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