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Haxl (هاكسل)

Season 5 · Episode 6 · pitch 1 of 3

Haxl is an Egyptian sportswear and athletic footwear brand that designs and sells locally manufactured activewear and running shoes at competitive prices. It produces its collections through a…

  1. Ask · EGP
    4Mfor 10%
  2. Best offer · EGP
    20Mvaluation
  3. Closed · EGP
    4Mfor 25%

2 offers · 1 revision

Implied valuation: the ask implied EGP 40M; the deal closed at EGP 16M, 60% below it. The founder gave away 2.5× the equity they asked for.

The pitch, minute by minute

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34:32 · 3 investors · tap a marker to see the quote

Key takeaways

  • Closed 4M EGP for 25% with New person 48 + New person 161: a 16M valuation, 60% below the 40M asked.

  • The founder gave 2.5× the equity they asked for (10% → 25%).

  • 4 investors made 3 offers (1 joint) and 2 revisions. The highest valuation offered was 20M. The founder did not take it.

  • The founder countered 1 time; the final valuation is 20% above the closing investor's first offer.

  • The ask came 2:30 into the pitch, in the opening.

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37 investor events, all 37 matched to what was said · 22 answers graded · 13 figures

Aired in season 5 (2026), episode 6 · We don’t host video; timestamps onlyHow the data is built

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