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NOT FOODS

Season 2 · Episode 2 · pitch 2 of 3

NOT FOODS produces locally manufactured 100% plant-based and healthy food products—such as vegan burgers, kofta, nuggets, pizza, cheese, and mayonnaise—through third-party factories in Borg El Arab,…

  1. Ask · EGP
    4Mfor 30%
  2. Best offer
    —no offers
  3. Outcome
    No deal4 of 5 went out

no offers

The ask implies a valuation of EGP 13.3M. No investor made an offer; 4 of 5 went out.

The pitch, minute by minute

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24:26 · 5 investors · tap a marker to see the quote

Key takeaways

  • No deal: 4 of 5 investors went out.

  • The ask came 1:21 into the pitch, in the opening.

  • The opening covered, in order: vision, ask, demo, product solution, market size, problem, personal story; no sales or customer numbers in the opening.

  • Demo: physical product, tasting.

  • 20 of 24 questions answered clearly; 3 vague, 1 deflected.

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Pitches like this

See all

Food & beverage, Growing · 30 pitches

  • Ami's Bakery

    S5 E13 · Food & beverage

    Ami's Bakery produces and sells cookies and giant stuffed cookie cakes designed for sharing and customizable for occasions. The brand sells online and through its own store across Egypt, with plans…

    Asked EGP 2M for 15%

    DealEGP 2M for 20%

    Mohamed Faroukin the deal

  • Crazy Tuna

    S2 E1 · Food & beverage

    Crazy Tuna is an Egyptian online platform and seafood brand that processes and sells local Red Sea and Mediterranean tuna cuts (such as steaks, burgers, fajitas, smoked tuna, and saku sashimi) as…

    Asked EGP 2.5M for 20%

    DealEGP 2.5M for 40%

    Mohamed Farouk, Ahmed El Sewedyin the deal

  • FruPops (فروبوبس)

    S5 E15 · Food & beverage

    FruPops produces and sells natural frozen fruit snacks and chocolate-coated frozen fruit pops, distributed through its own kiosks and movable carts in Alexandria, Cairo, and the North Coast.

    Asked EGP 3M for 25%

    DealEGP 3M for 40%

    Mohamed Farouk, Ahmed Tarek Khalilin the deal

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55 investor events, all 55 matched to what was said · 24 answers graded · 17 figures

Aired in season 2 (2023), episode 2 · We don’t host video; timestamps onlyHow the data is built

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