Season 3 · Episode 17 · pitch 1 of 4
Mendesa is a lifestyle brand producing natural Egyptian-made home and personal care products—including loofahs, Egyptian cotton towels, soaps, fragrances, herbal teas, and honey—exported and sold…
3 offers
Implied valuation: the ask implied EGP 100M; the deal closed at EGP 38.5M, 62% below it. The founder gave away 2.6× the equity they asked for.
20:30 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 10M EGP for 26% with Mohamed Farouk: a 38.46M valuation, 62% below the 100M asked.
The founder gave 2.6× the equity they asked for (10% → 26%).
3 investors made 3 offers and 0 revisions. The highest valuation offered was 38.46M. The founder took it.
The ask came 0:09 into the pitch, in the opening.
The opening covered, in order: ask, personal story, team, product solution, traction numbers, vision.
Home & lifestyle, Growing · 19 pitches
S3 E19 · Home & lifestyle
Bubble Store (by Natex) manufactures its own eco-friendly detergents and sells them along with household items to Egyptian families through its own specialty retail stores and refill stations, saving…
Asked EGP 12M for 10%
S1 E7 · Home & lifestyle
An e-commerce platform and marketplace that designs, manufactures with Egyptian artisans, and sells kitchenware and tableware alongside shoppable cooking recipes integrated with grocery delivery.
Asked EGP 15M for 5%
S4 E2 · Home & lifestyle
Turn Ice Cream Egypt manufactures home ice cream machines in Egypt that freeze batches in five minutes using a custom stamped aluminum and plastic bowl. The company currently exports its machines…
Asked EGP 2.5M for 10%
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